Setting a new standard for beauty and fragrance.
Our sense of smell is very powerful. In fact, very few things bring us back to long gone moments and distant memories as quickly as a certain smell.
I stuck to my “signature scent” for years and have just recently and very reluctantly given it up. I definitely did not quit cold turkey, rather slowly phased it out over the last year by only using it for special occasions etc. However, I still love it and can safely say that perfume has been one of my last “dirty product frontiers.”
Why dirty? Let’s talk about what health concerns we need to be aware of when it comes to perfume and “fragrance” in general…
Synthetic fragrance is used in almost all conventional cosmetics (think perfume, lotion, shampoo, soap, deodorant…everything!). In the US, companies are not required to disclose any of the chemicals used in their fragrance mixtures due federal law’s classification of trade secrets. This means that “fragrance” can theoretically be made up of anything and that, more often than not, includes phthalates. These hard-to-pronounce yet very common industrial chemical compounds (namely DBP, DEP, DEHP, BzBP, and DMP but rarely ever disclosed as such) are also referred to as plasticizers. They are all around us and are easily ingested, inhaled and absorbed through our skin and then quickly moved into our blood stream. Backed by the Environmental Working Group and the Campaign for Safe Cosmetics, phthalates are known endocrine disruptors linked to problems of the reproductive system, including decreased sperm mortality and concentration in men and genital abnormalities in baby boys. Also, The National Toxicology Program and U.S. Environmental Protection Agency report that certain phthalates are “reasonably to be anticipated to be a human carcinogen based on sufficient evidence of carcinogenicity of animal studies.” In short – phthalates are likely to cause cancer.
Time to look at some greener options, wouldn’t you say?
While natural perfume has come a long way from what it used to be, very few of the ones I have tried have actually won me over. They either smell too hippie, too fruity, too cheap, or generally too blah. Therefore, I am happy to have found one that sets itself apart from the rest: LURK!
LURK was developed by perfumer and creative director Anne Nelson Sanford in September 2012. Sanford wanted to create a luxury perfume unlike any other on the market; one that is beautiful and authentic all while exclusively made of natural essences and not their synthetic counterparts.Different from other natural perfume brands, LURK uses only sustainably sourced, whole organic and wild crafted ingredients, not overly refined or altered essences, compounds or derivatives. Their perfume oils are hand blended using only pure essential oils in a base of USDA certified organic jojoba oil. They do not contain any water, alcohol*, stabilizers or chemical preservatives. Another reason you can feel good about supporting LURK? They also hold their production to the highest eco standards such as recycled and recyclable packaging, wind-powered printing with environmentally friendly inks, and a supply chain that uses renewable energy.
I was lucky enough to test every last one of LURK’s scents** and while they are all lovely in their own right, NST V7 is my (and my husband’s) absolute favorite! It is described as a “delicate blend of deeply complex notes incorporating pink lotus with owyhee, fresh citrus, warm sandalwood and creamy tuberose” creating a unique earthy floral. A close second is AS01 (cedarwood, tuberose and sweet rose with a hint of spice) followed by PRJ VI (if you love the smell of jasmine, this fragrance is for you!).
The first whiff of any of these beautiful creations will have you notice that LURK is not using the standard palette found in most fragrances (natural or otherwise). Their scents are earthy yet refined, complex and rich, and while they smell pretty intense in the bottle, they are surprisingly subtle and sensual on the skin.
LURK’s scents last for several hours which is remarkable given they do not contain any phthalates or other synthetic chemicals that make perfume “stick” to the skin. I’d consider most of LURK’s scents unisex just as their creator intended them to be. She further considers them boundary-free and ageless to be available to any and all.
Curious to switch to natural perfume and to give LURK a try? Well, you might get your chance today! I have teamed up with LURK for a very special Valentine’s giveaway: One lucky Healthy Haus reader will win a full size bottle of one of their perfume oils.
To enter the giveaway click HERE (open internationally). Good luck!
*Only LURK’s Eau de Toilettes contain organic cane alcohol not denatured alcohol that contains dangerous additives
**Samples generously provided. Please see the general disclaimer for details.